The Advertisements
Page 14 of 16
ABC No Rio Dinero: The Story of a Lower East Side Art Gallery
Edited by Alan Moore and Marc Miller
New York: ABC No Rio with Collaborative Projects, 1985
The ABC No Rio book was a labor of love mostly pushed by volunteer labor. Along the way a few small grants paid for typesetting, veloxes and other preparatory material. However, as the book neared completion a daunting financial reality confronted us: we needed a substantial sum to get the 200-page book printed. The solution was advertisements placed in the back of the book. Bettie Ringma volunteered to be our ad representative and quickly discovered receptive clients among the galleries representing No Rio artists and the many fledgling businesses betting their fortunes on the emergence of the East Village as a trendy art center. Today these advertisements gathered in 1985 are a time capsule of the first moments in the careers of up-and-coming artists and of some of the early hot spots of the short-lived East Village art scene.
Click on thumbnail to see full advertisement.
